A Unifying Brand That Showcases DU’s Bold Vision for Higher Education.

What began as a fundraising campaign soon evolved into something much greater—a unifying theme that connects students, faculty, alumni, and donors under one powerful message: The Denver Difference: What DU Can Do. Parisleaf partnered with DU Central Communications to build a brand identity, messaging system, and campaign framework that aligned with the university’s pioneering Four-Dimensional Experience (4D) and reflected its wildly authentic Rocky Mountain spirit. From enrollment marketing to donor outreach and community engagement, this campaign became the rallying cry that propelled DU forward—bridging past, present, and future to showcase a university that is redefining higher education at every level.