A Unifying Brand That Showcases DU’s Bold Vision for Higher Education.

What began as a fundraising campaign soon evolved into something much greater, a unifying theme that connects students, faculty, alumni, and donors under one powerful message: The Denver Difference: What DU Can Do. Parisleaf partnered with DU Central Communications to build a brand identity, messaging system, and campaign framework that aligned with the university’s pioneering Four-Dimensional Experience (4D) and reflected its wildly authentic Rocky Mountain spirit. From enrollment marketing to donor outreach and community engagement, this campaign became the rallying cry that propelled DU forward — bridging past, present, and future to showcase a university that is redefining higher education at every level.