A $1 Billion Campaign to Conserve, Enrich, and Inspire.

Our National Parks are forever and for everyone, but their future depends on action today. The National Park Foundation partnered with us to craft a compelling fundraising campaign that would rally donors, inspire supporters, and secure the future of these cherished landscapes. We developed a digital-first Case for Support, along with a microsite, print materials, and a pocket guide, all designed to engage, educate, and drive action.

From an immersive microsite that brings campaign priorities to life to portable, on-the-go pocket guides, every touchpoint was crafted to tell the story of preservation, accessibility, and impact. By showcasing investment priorities—conserving parks, enriching visitor experiences, sharing America’s story, and inspiring the next generation—this campaign became more than a call to action; it became a movement to protect our National Parks for generations to come.