A Campaign to Empower Students, Strengthen Communities, and Shape the Future.

When the University of Denver set out to launch its largest fundraising campaign to date, they needed more than just a name—they needed a rallying cry. Enter The Denver Difference: What DU Can Do—a bold, dynamic identity that embodies DU’s trailblazing spirit, commitment to innovation, and dedication to public good. Our team at Parisleaf worked hand-in-hand with DU Advancement to craft a compelling campaign brand, messaging strategy, and visual identity that not only complements the university’s brand but fires up donors and stakeholders. Through immersive workshops, strategic storytelling, and a visually striking campaign system, we built a brand that challenges convention, inspires giving, and proves what DU can do when it dreams big.