A campaign to ensure every child has access to exceptional care.

Nicklaus Children’s Hospital isn’t just a place—it’s a promise. With a legacy spanning over 70 years, they’ve redefined pediatric care, always pushing forward. Our team had the privilege of crafting Forward For Generations, a campaign brand system that embodies their relentless innovation and deep-rooted compassion. From naming and messaging to visual identity and campaign design, we built a brand that radiates energy, momentum, and heart—quite literally. Inspired by the hospital’s iconic symbols, we wove together the golden bear, heart, and arrow to create a vibrant, kaleidoscopic mark, symbolizing progress and the boundless possibilities of pediatric care. The result? A campaign that not only raises millions for new programs and facilities but also reinforces Nicklaus Children’s as a pioneer in the digital future of healthcare.