Bringing The Denver Difference to Life: A Career-Defining Campaign Launch

Transforming a Vision into an Immersive Brand Experience

Some projects define your career, and for me, The Denver Difference campaign brand design and launch event was one of them. Seeing my hard work come to life—from crafting the campaign identity to transforming it into a fully immersive event experience—was an unforgettable moment. I had the incredible opportunity to work alongside DU’s Advancement team to help shape the environmental design for this milestone event, where the vision of a $1 billion campaign became a tangible, impactful experience.

From the lighting color palette to the massive screen content, large-scale printed installations, and environmental branding, my role was to translate The Denver Difference into a fully realized space. Every visual element needed to seamlessly connect the audience to DU’s mission, reinforcing the campaign’s bold commitment to redefining higher education. Seeing Magness Arena transform into a dynamic storytelling space—complete with interactive displays, student showcases, and unforgettable performances—was an incredibly rewarding moment.

This event wasn’t just about launching a campaign; it was about bringing an entire community together to witness the impact of DU. I’m beyond proud of this work and grateful to have played a role in such a career-defining moment.

👉 See how the campaign launch came to life below.

Photography and Videography are property of the University of Denver.