Harn Museum of Art Rebrand wins CASE Circle of Excellence Award!
I’m beyond thrilled to share that the Harn Museum of Art Rebrand has been recognized with a 2023 CASE Circle of Excellence Bronze Award in Marketing and Branding!
This project was a dream to work on. The Harn Museum of Art isn’t just a museum—it’s a classroom, a laboratory, and a communal space where art and learning come alive. The challenge? Create a brand that embodies this energy, connects with students and the community, and honors the museum’s legacy—all while setting the stage for its future.
From the bold new logomark, which acts as a viewfinder into the museum, to the thoughtful visual and verbal identity system, every detail was designed to reflect the Harn’s role as a space for lifelong discovery. Seeing this work recognized by CASE, a global leader in education advancement, is an incredible honor.
Huge thanks to the Harn team and my fellow creatives at Parisleaf for the collaboration that made this possible. This award is a testament to what happens when design meets purpose and storytelling meets strategy.
CASE, or the Council for Advancement and Support of Education, is the global nonprofit association dedicated to educational advancement—alumni relations, communications, development, marketing, and advancement services—and championing education to transform lives and society for over 50 years.
