Expanding Connections, Minds, Experiences, and Foundations.

More than just walls and galleries, The Harn Museum of Art is a hub for learning, creativity, and discovery. To support the construction of a new wing and propel the museum into its next chapter, we partnered with the Harn team to build a compelling capital campaign brand—one that would inspire donors, advocates, and stakeholders to see beyond the physical expansion and into the transformative impact of art education.

The campaign name, Expanding, became the foundation of our strategy—symbolizing growth, opportunity, and the lifelong connections forged between people and art. The visual identity builds on this idea, incorporating a dynamic logomark that represents continuous transformation, while the four strategic goal pillars—Connections, Minds, Experiences, and Foundations—are reflected in custom design patterns. Rooted in UF’s brand colors but distinctly the Harn, this campaign strikes the perfect balance between institutional credibility and artistic vibrance, ensuring The Harn’s vision for the future is as bold and compelling as the masterpieces within its walls.